If your business relies on SEO to show up on Google, you need to be paying attention to how fast AI chatbots are being used for discovery and search.
Despite Google’s continued dominance, the search volume has recently declined for the first time. What strategies can you employ to make your business visible in these generative AI chats?
ChatGPT now includes product recommendations as part of its search experience. When a user query implies shopping intent, such as “gifts for someone who loves cooking” or “best noise-cancelling headphones under $200”, ChatGPT may surface relevant products.
Any website or merchant can appear in a ChatGPT search. Follow these guidelines to ensure that ChatGPT can discover, surface, and clearly cite and link your content.
- Ensure you haven’t opted out of OpenAI’s search crawler:
Like search engines, ChatGPT uses a web crawler called OAI-SearchBot to find, access, and surface information in ChatGPT search. For your site to be discoverable in ChatGPT, make sure you aren’t blocking OAI-SearchBot. If necessary, you may need to update your robots.txt file to ensure OAI-SearchBot has access.
Publishers who allow OAI-SearchBot to access their content can track referral traffic from ChatGPT using analytics platforms such as Google Analytics. ChatGPT automatically includes the UTM parameter utm_source=chatgpt.com in referral URLs, enabling clear tracking and analysis of inbound traffic from ChatGPT search results.
- Sign up to be notified when feed submissions open.
ChatGPT is exploring an easy way for merchants to provide product feeds directly to ChatGPT, helping ensure more accurate, up-to-date listings. Fill out the interest form below, and we will inform you as soon as submissions become available.
ChatGPT has a form where you can fill out business details and links to your products, so it can help you be discovered and linked directly to them.
This bot is purely for search and is not going to be used to train their models, and all you have to do is fill out their form.
To optimize your content for ChatGPT, get in touch for a free consultation session
