Personalized Content at Scale: How AI Saves Money on Microtargeting

In the age of information overload, personalization isn’t just a marketing advantage, it’s a necessity. Audiences expect brands to understand their preferences, habits, and timing and deliver the right message, to the right person, at the right moment. But until recently, true personalization was expensive and labor-intensive. Segmenting audiences, writing tailored messages, and designing multiple ...









